Client: Clean Connection Water Systems
Project: Full Visual Identity

Overview: Clean Connection Water Systems is a start up business based in Woodinville, WA.
They operate and maintain community-based water systems in both King and Snohomish counties.

Outcome: Our research showed that the competition in the Water Management Industry is
desperately looking for a champion. We couldn't find a competitor that had a real brand strategy
or even a decent Visual Identity, so we knew we had an opportunity to do something great!

The partial concentric circles create the two Clean Connection C's and the dot in the center
helps the viewer feel as if they are peering down a long pipe. This logo is simple, professional,
and "Clean." Every image on the website was hand-selected to enhance this same feeling of
clean, healthy water and the various ways it can be used. The images for the direct mail
campaign give you just the opposite feeling. With leaking rusty pipes and muddy water
erupting from holes in your yard. The "call to action" on the direct mail campaign is
simple... Call us for help.